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Highlife Still Profitable — Bessa Simons

Veteran Ghanaian musician and record producer, Bessa Simons, says the highlife music is still profitable, contrary to the growing perception that the genre has lost its relevance and not profitable.

The acting President of the Musicians Union of Ghana (MUSIGA) said the genre pays off and making money as a highlife musician depends on the individual artiste.

“Yes, he or she will make money. Nevertheless, It depends on the way you go about it,” he said.

In a chat with Agyemang Prempeh on TV XYZ, the ‘Belembe’ hit singer said, “If Ghanaians don’t patronize it, presently, the trend has changed. We won’t sell CDs to Ghanaians anymore, and I always praise people like Sarkodie, Stonebwoy and those using modern trends to market themselves and sell their music.”

Aside royalties from music airplay, Uncle Bessa said, musicians are relying on revenue from a variety of streams and it has been helpful.

“Currently we’ve streaming services. There are people when you are under their management they’ll help you set up your ITunes and stream your everything online. But as I speak, most of them don’t help because when you’re under their management, you won’t make any money. So, I think it’s about that time we look for the good ones and bring them on board and all musicians can go under them.”

Speaking on the Legends programme on Sunday, 23 August 2020, Bessa Simons observed that the streaming services step in to sell and distribute music. This, he said, makes musicians relatively easy to turn a profit.

“When you churn out songs you cannot depend solely on the Ghanaian market. You can produce songs for the streaming services. Someone in New Zealand, Sokoto listens to your music [via streaming platforms] the person says, ‘I like this music’ so, you generate a lot of revenues at the end of the month then you will progress.”

By: Bernard Ralph Adams /Mypowerfmonline.com/Ghana

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