Multiple award-winning media practitioner, Agyemang Prempeh, has slammed media proprietors who employ movie actors as hosts, describing them “visionless”.
The broadcast journalist with XYZ Broadcasting Company Limited-owned Power 97.9FM in Osu said journalism is not just about viewership or listenership. Hence celebrities shouldn’t be made hosts.
He believes owners of independent media organisations have trashed professionalism by employing actors and actresses who know next to nothing about the noble profession as hosts of their various programmes .
“It seems most actors and actresses are turning radio and television presenters. I don’t understand. When you watch TV then an actresses has turned presenter, actor has turned presenter. On radio, actors and actresses has turned presenters.
“But you see, presentation is someone’s profession. I’m not saying actors can’t ply that trade but when there was vibrant movie industry I didn’t see them venturing into the radio or television space. When the movie industry started declining, I know man must chop, I understand. But when it’s becoming the norm. Movie actors and actresses are starting a career in the media.”
In recent years due to the ailing movie industry actresses and actors have rebranded to television and radio hosts in order to make ends meet.
Many have taken to hosting television and radio talk shows or creating lifestyle content for TV/YouTube.
Notable among them are Big Akwes, Nana Ama McBrown, Papa Kumasi, Kojo Nkansah Lilwin, Akrobeto, Emelia Brobbey, Kwaku Manu and a number of others.
This decision does not sit well with many Ghanaians including Power Entertainment host Agyemang Prempeh and he’s put them on a blast.
Speaking on his programme on Saturday, August 8, 2020, he descended heavily on media owners recruiting actors and actresses as presenters.
“Radio and television stations have no vision. It’s silly. Some of the radio and television stations owners have no vision because when someone is a celebrity, it doesn’t mean when he or she sits behind the microphone automatically, you will get viewership or listenership. What is that?” he fumed.
“They [media proprietors] should know the difference between professionalism and movie actors. What’s that?”
By: Bernard Ralph Adams/Mypowerfmonline.com/Ghana